Homeshareus

Brdr Krüger's first showroom features soft colours and rococo references


Brdr Kruger showroom in Copenhagen by Bunn Studio

Danish furniture brand Brdr Krüger has opened its first standalone showroom in Copenhagen, with an interior by Bunn Studio that references the history of both the company and the location.

This is the first time in Brdr Krüger‘s 133-year history that it is showing its entire furniture range outside of its workshop in Værløse.

Brdr Kruger showroom in Copenhagen by Bunn Studio

The new showroom sits at the entrance to Odd Fellow Mansion, a rococo-style property in Copenhagen’s old town.

“The historical address matches our heirloom, but we also want to be relevant in the present,” explained creative director Jonas Krüger, who is descended from company founders Theodor and Ferdinand Krüger.

Brdr Kruger showroom in Copenhagen by Bunn Studio

The challenge for Bunn Studio was to create an interior that matched the historic exterior, but also providing a contemporary backdrop to Brdr Krüger’s modern collections.

The studio’s response was to create a layering of colours, fabrics and textures. Coloured curtains overlay ornamental wall panels, in shades of yellow, brown, cream and blue.

Brdr Kruger showroom in Copenhagen by Bunn Studio

“It was important for us to elevate, interpret and add depth to the concept,” explained Louise Sigvardt, who leads Bunn Studio alongside partner Marcus Hannibal.

“Our initial thought, when we saw the space and the massive windows, was that it reminded us of an LA beach house overlooking the sea in a hazy afternoon light,” she told Dezeen.

“We wanted to create a similar sensation of homeliness, but at the same time break the mould of the New Nordic wave.”

Brdr Kruger showroom in Copenhagen by Bunn Studio

The designers teamed up with Flugger – a Danish paint company almost as old as Brdr Krüger – to develop the colour scheme for the space. It echoes the shades found in some of the furniture pieces.

For the curtains, Bunn Studio used textiles that Sigvardt had previously designed for Kvadrat. They are arranged in varying lengths, to create an assemblage that references traditional rococo interiors.

Brdr Kruger showroom in Copenhagen by Bunn Studio

“We wanted to add elements of surprise that the visitor would subconsciously remember,” said Sigvardt.

“The goal was never to let the space stand in the background, but more to make furniture and scenery complement each other, with soft warm colours that hug the wooden furniture.”

Brdr Kruger showroom in Copenhagen by Bunn Studio

Brdr Krüger designs taking centre stage in the opening arrangement include the Phoenix sculpture by Farshad Farzankia, the Ferdinand Lounge Chair by OEO Studio and the Karm Sofa by Studio David Thulstrup.

These are complemented with lighting designs by showroom partner Nuura.

Brdr Kruger showroom in Copenhagen by Bunn Studio

Other new retail spaces in Copenhagen include a flagship for sneaker brand Axel Arigato and a minimalist boutique for fashion designer Mark Kenly Domino Tan.

Photography is by Michael Rygaard.


Project credits:

Interior design: Bunn Studio
Lighting partner: Nuura
Paint: Flügger
Curtain production: &Drape
Textiles: Kvadrat
Objects: Kähler, Holmegaard, Kay Bojesen, Georg Jensen
Rugs: Ege Carpets

The post Brdr Krüger’s first showroom features soft colours and rococo references appeared first on Dezeen.

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