When Lucy Fenton established Fenton & Fenton back in 2008, she admits she ‘didn’t know much about the industry or interiors’, but she had a passion for discovering unique furniture, textiles and homewares.
12 years later, Fenton & Fenton is now one of Melbourne’s most beloved retailers, with an ever-changing array of vibrant furnishings and homewares, and regular in-store exhibitions. ‘Back when the store first opened, it was really just a small bricks and mortar store relying on bold window displays and word of mouth. It was a very small operation,’ says Lucy, describing her business’ early days. ‘It has evolved so much, and in so many ways, it’s hard to recognise myself or the business as it was 12 years ago.’
Today, Fenton & Fenton is renowned for sourcing pieces from artisans across the globe that collectively reflect a spirit of adventure. ‘We like to mix styles and eras, play with bold colour palettes, and we encourage our audience to have fun with their interiors,’ says Lucy.
In the same way Fenton & Fenton has evolved, Lucy has observed a major shift in the attitudes of consumers towards interiors over the business’ life. ‘I think Australians have become even more house proud over the last decade,’ Lucy says. ‘I think this has brought out people’s nesting instincts and inspired them to live in beautiful spaces.’
Recognising this growing interest, Fenton & Fenton have launched a design and styling arm of their business. This service helps customers transform their home with considered furniture and homewares selections, and is ideal for those who are time-poor or simply don’t know where to begin. ‘Choosing the right pieces for your home can be very overwhelming, and many people want guidance when making such a long-term commitment and important financial decision,’ says Lucy. ‘Also, so many of us are just too time poor. We know what we love, but simply don’t have the time to pull it together.’
We’re excited to offer the chance to WIN a Fenton & Fenton design service experience, along with $5000 to spend, to elevate your home for winter!
To enter, tell us in 25 words or less which area of your home most needs a makeover, and why? Entries close at close midnight Wednesday July 8 (AEST), and the winner will be notified on Friday July 10. See here for terms and conditions.